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The Secret Growth Strategy No One Told You About (Until Now)

bundle email marketing lead gen lead generation list growth scaling upsell Sep 09, 2025

If you’ve ever felt like growing your online business is painfully slow, exhausting, and frustrating… you’re not alone.

You show up.
You post content.
You tweak your offers.
You spend hours networking.

And yet — it feels like you’re still invisible, like you’re shouting into the void and only a handful of people are hearing you.

Here’s the truth: it’s not because you’re not good enough.
It’s not because your offer isn’t valuable.
And it’s not because you’re “too new.”

It’s because no one told you about one of the fastest, most effective growth strategies in the online business world: bundles.

What the heck is a bundle?

A bundle is a curated collection of digital offers from multiple entrepreneurs, combined into one epic package and released for a limited time.

Inside a bundle, you might find:

  • Courses

  • Templates

  • Ebooks

  • Masterclasses

  • Memberships

  • Coaching experiences

  • Digital tools

Each contributor adds one of their products for free. In return? Their offer gets exposed to the audiences of every other contributor in the bundle.

That means instead of struggling to grow your email list one subscriber at a time, you suddenly have hundreds — even thousands — of new, engaged, niche-aligned subscribers joining your list in a matter of days.

And that’s just the beginning.

Why do bundles work so well?

There are four main reasons bundles blow traditional list-building out of the water:

🚀 Explosive List Growth

Bundles compress time. What would normally take you months (or years) to achieve — growing your list with warm, qualified leads — happens in just one promotion period.

We’ve seen contributors walk away with 500, 1,000, even 2,000 new subscribers from a single bundle. And these aren’t cold names. These are people who raised their hand, opted in, and said, “I want this.”

🔥 Built-In Credibility

Being featured in a bundle places your work alongside other established entrepreneurs. It’s credibility by association — and it’s instant.

When someone sees your offer next to 30 or 40 other respected leaders, you get a trust boost that normally takes years to build.

📣 Visibility on Autopilot

The beauty of a bundle is that you’re not doing the heavy lifting alone. Every contributor promotes the bundle to their list and community. That means your work gets in front of audiences you’d never reach on your own — without spending thousands on ads or months networking.

It’s like borrowing influence and reach, instantly.

🧠 Strategic Positioning

When you craft a high-value freebie for a bundle, you’re not just building a list. You’re positioning yourself as the go-to expert who solves a specific problem. That creates a direct line from “new subscriber” to “future buyer.”

So why haven’t you heard about bundles before?

Because they’ve been kept behind closed doors.

The truth is, bundles aren’t new. They’ve been around for years — but they were mostly invite-only.

And who got the invites? The entrepreneurs with big lists.

If you didn’t already have a massive following, you didn’t get asked to contribute. And if you weren’t contributing, you weren’t reaping the rewards.

That’s why most small business owners have never even heard of them. They’ve been quietly happening in the background, helping bigger players grow even bigger — while smaller entrepreneurs are left hustling harder for scraps of visibility.

That’s about to change.

Earlier this year, we (Amanda Rose and Tony Babcock) acquired one of the most established, respected, and top-performing bundles in the online space: the Rise & Lead Gift Extravaganza.

Originally founded in 2017 by Serena Carcasole, Rise & Lead has built a reputation as one of the best-known bundles for coaches, service providers, and personal growth entrepreneurs.

And now? We’re carrying it forward under No BS Biz Co Ltd.

But we’re not just continuing the tradition — we’re revolutionizing it.

Our mission is simple:
✅ End the secrecy.
✅ Break down the gatekeeping.
✅ Make bundles accessible to small businesses who are ready to rise.

Because the truth is, you don’t need a 10,000-person list to deserve explosive growth. You don’t need to “wait until you’re big enough.” You just need a powerful freebie, a willingness to show up, and the opportunity to be seen.

That’s exactly what Rise & Lead is here to give you.

The Rise & Lead Gift Extravaganza is Back
✅ Contributor applications are open right now.

As a contributor, you’ll get:

  • Unlimited leads (there’s no cap on how many people can opt in to your freebie).

  • Aligned visibility (we curate this bundle carefully, so the audience is high-quality and engaged).

  • Credibility by association (your offer featured alongside other respected entrepreneurs).

  • Sales potential (these new subscribers are yours to nurture, upsell, and serve long after the event ends).

  • Momentum that compounds (your bundle freebie becomes the front door to your entire brand).

And this time, it’s not just for the “big players.” It’s for you.

If you’ve ever said…

“I just need more people to see what I offer.”
“I want to grow my list with aligned leads, not random names.”
“I’m tired of shouting into the void on social media.”
“I’m ready to be seen as the expert I know I am.”

…then this is your moment.

No More Waiting

For too long, bundles have been an insider’s game — hidden away, reserved for those who already had influence.

We’re breaking that cycle.
We’re bringing bundles out into the open.
And we’re giving small businesses the same tools that have fueled the growth of industry leaders for years.

The Rise & Lead Gift Extravaganza is your chance to get visible, grow faster, and step into your role as the leader you’re meant to be.

👉 Apply now to become a contributor: https://nobsbizco.mykajabi.com/rise-and-lead-contributor-application 

Your time is now.